Question
The Coronavirus has significantly impacted retailers around the world, as many brick-and-mortar retailers (non-essential businesses) were forced to close their stores due to this pandemic.
The Coronavirus has significantly impacted retailers around the world, as many brick-and-mortar retailers (non-essential businesses) were forced to close their stores due to this pandemic. Let's take the U.S. retail sector for example. Do you have any suggestions/recommendations for U.S. retailers to help them restore businesses as they reopen their stores? Please share your opinion
Hint 1:the U.S. retail sector consists of the following sub-sectors (industries):motor vehicle& parts dealers (e.g., car dealers); furniture & home furnishing stores (e.g., IKEA); electronics & appliance stores (e.g., Best Buy); building material & garden equipment & supplies stores (e.g., Home Depot);food & beveragestores (e.g., Whole Foods);health & personal carestores (e.g., CVS);gasolinestations;clothing & clothing accessorystores (e.g., Gap; sporting goods, hobby, musical instrument & book stores (e.g., Dick's Sporting Goods, Barnes & Noble);general merchandise stores(e.g., Macy's, TJ Maxx, Costco, Super Target, Dollar General); miscellaneous stores (e.g., Staples, PetSmart); andnonstoreretailers (i.e., vending machines, electronic shopping).Please select one retail industry (excluding the nonstore retailers)
Hint 2:take the external environments into consideration and make recommendations or suggestions on the retailer's marketing mix (7Ps).
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