The corporate development team has been in talks with a small start-up that they are considering acquiring. Emily considers the number of hours the corporate development team has already spent on this acquisition and leans towards pursuing the deal. The corporate development team has been in talks with a small start-up that they are considering acquiring. Emily considers the number of hours the corporate development team has already spent on this acquisition and leans towards pursuing the deal. Availability Heuristics Framing trap Sunk cost trap (escalation of commitment) Confirmation trap (confirmation bias) Overconfidence