Question
The corporate office is giving the managers of each channel the option of a customer relationship management system that will allow the managers to gather
The corporate office is giving the managers of each channel the option of a customer relationship management system that will allow the managers to gather data about their customers and be more effective in their marketing efforts. The system will cost $740,000 and is expected to generate $149,000 in additional annual segment margin. Calculate the residual income of each distribution channel assuming it purchases the new customer relationship management system. (If the residual income is a loss then enter with a negative sign preceding the number, e.g. -5,125 or parenthesis, e.g. (5,125).)
Residual Income | ||
Retail | $enter a dollar amount | |
Online | $enter a dollar amount | |
Catalog | $enter a dollar amount |
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