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The correct format for positioning statement is? We want......... to see [DESIRED BEHAVIOR] as [ADJECTIVES, DESCRIPTIVE PHRASES, SET OF BENEFITS, OR WHY THE DESIRED BEHAVIOR

The correct format for positioning statement is? We want......... to see [DESIRED BEHAVIOR] as [ADJECTIVES, DESCRIPTIVE PHRASES, SET OF BENEFITS, OR WHY THE DESIRED BEHAVIOR IS BETTER THAN COMPETING BEHAVIORS]. a. COMPETITOR b. GOVERNMENT c. PRIORITY AUDIENCE d. BRANDS e. SOCIETY

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