Question
The Cosmetic Company has to decide whether to introduce Beauty Cream A or Beauty Cream B on the market. The initial cost of introducing each
The Cosmetic Company has to decide whether to introduce Beauty Cream A or Beauty Cream B on the market. The initial cost of introducing each cream is $1M and the net cash flows generated by each are indicated in the following table:
Cream A | Cream B | |
Initial Cost | $1,000,000 | $1,000,000 |
Net Cash Flows | ||
Year 1 | 300,000 | -100,000 |
Year 2 | 300,000 | 10,000 |
Year 3 | 300,000 | 300,000 |
Year 4 | 300,000 | 300,000 |
Year 5 | 300,000 | 1,400,000 |
Using a discount rate of 10%:
(A) What is the Net Present Value (NPV) of each project?
(B) What is the Internal Rate of Return (IRR) of each project?
(b-1) Which cream should the firm bring to market? Why?
(b-2) If the Initial Cost increases to $1,500,000 for Cream A, what happens to its NPV? Would your answer to (b-1) above change?
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