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The Cosmetic Company has to decide whether to introduce Beauty Cream A or Beauty Cream B on the market. The initial cost of introducing each

The Cosmetic Company has to decide whether to introduce Beauty Cream A or Beauty Cream B on the market. The initial cost of introducing each cream is $1M and the net cash flows generated by each are indicated in the following table:

Cream A

Cream B

Initial Cost

$1,000,000

$1,000,000

Net Cash Flows

Year 1

300,000

-100,000

Year 2

300,000

10,000

Year 3

300,000

300,000

Year 4

300,000

300,000

Year 5

300,000

1,400,000

Using a discount rate of 10%:

(A) What is the Net Present Value (NPV) of each project?

(B) What is the Internal Rate of Return (IRR) of each project?

(b-1) Which cream should the firm bring to market? Why?

(b-2) If the Initial Cost increases to $1,500,000 for Cream A, what happens to its NPV? Would your answer to (b-1) above change?

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