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The cost of an advertising medium is measured in the following unit: a. CPM: Cost per medium b. CPM: Cost per one thousand viewers or
The cost of an advertising medium is measured in the following unit: a. CPM: Cost per medium b. CPM: Cost per one thousand viewers or impressions c. CPM: Cost per market d. CPM: Cost per one million viewers or impressions
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Applied Business Ethics A Skills-Based Approach
Authors: Dean Bredeson
1st edition
538453982, 978-1133419068, 1133419062, 978-0538453981
