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The cost of an advertising medium is measured in the following unit: a. CPM: Cost per medium b. CPM: Cost per one thousand viewers or
The cost of an advertising medium is measured in the following unit: a. CPM: Cost per medium b. CPM: Cost per one thousand viewers or impressions c. CPM: Cost per market d. CPM: Cost per one million viewers or impressions
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Management And Organisational Behaviour
Authors: Laurie Mullins
7th Edition
0273688766, 978-0273688761
