The cost of dark patterns is not borne equally. Who is most affected by the costs of dark patterns? How do you think the tip line set up by the FTC will help consumers in this fight against dark patterns? You have a friend come up to you and say: "Companies have way more money and resources than I do. Why should I bother trying to avoid dark patterns? They'll only find another way to trick me anyway." How would you respond to this friend using what you now know