The cost of equity using the CAPM approach The yield on a three-month T-bill is 3%, the yield on a 10 -year T-bond is 4.51%. The market risk premium is 8.58% and the Wompany a beta of 0.88. Using the Capital Asset Pricing Model (CAPM) approach, Wilson's cost of equity is The cost of equity using the bond yield plus risk premium approach In contrast, the Hoover Company is closely held and, therefore, cannot generate reliable inputs with which to apply the CAPM method to estimate its cost of internal equity (retained earnings). However, its management knows that its outstanding bonds are currently yielding 10.37%, and the firm's analysts estimate that the risk premium of its stocks over its bonds is currently 1.62%. As result, Hoover's cost of internal equity ( rs ) based on the own-bond-yield-plus-judgemental-risk-premium approach-is: 11.99% 14.99% 11.39% 14.39% Estimating growth rates It is often difficult to estimate the expected future dividend growth rate for use in estimating the cost of existing equity using the DCF (or dividendyield-plus-growth-rate) approach. In general, there are three available methods to generate such an estimate: - Carry forward a historical realized growth rate, and apply it to the future. - Locate and apply an expected future growth rate prepared and published by security analysts. - Use the retention growth model. Suppose Kirby Enterprises's is currently distributing 65% of its earnings as cash dividends. It has also historically generated an average return on equity (ROE) of 8.00%. It is reasonable to estimate Kirby's growth rate is