The cost of the online campaign was $25,500. The company selected audience preferences based on dog ownership and geo-targeting in Eastern Ontario using the following online channels for advertising: its website, Googles online display network, Google Adwords, and social media channels including Facebook and Instagram. The total number of individuals that the online campaign may have reached was estimated to be 850,000. On average each individual was exposed to an online advertisement 25 times in the first 6 months of the year. The total number of clicks on BCRs advertisement was approximately 252,000. BCR received approximately 1,800 online orders.

1.Calculate the total impressions for this campaign?

2.Calculate the click-through rate of this online campaign?

3.Calculate the cost per click of this campaign?

4.Calculate the cost per order for this campaign?