The cost of the Spotify campaign was $17,500. The company selected playlists based on the audience profile for dog owners, within their targeted demographic in Eastern Ontario. The total number of individuals that the Spotify campaign may have reached was 57,000. On average each individual was exposed to an audio advertisement 12 times in the 1^st half of the year. Based on the microsite and promotional code embedded in this ad BCR knows that they had 25,340 new visitors to their site and gained 954 new customers from this campaign.

1.Calculate the total impressions for this campaign?

2.Calculate the gross-rating points (GRPs) for this campaign?

3.Calculate the cost per impression for this campaign?

4.Calculate the cost per lead (CPL) for this campaign?