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The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.32 and fixed costs of $62,000.
The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.32 and fixed costs of $62,000. Every dollar of sales contributes 32 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.68 and fixed costs of $582,800. Every dollar of sales contributes 68 cents toward fixed costs and profit. Both companies have sales of $1,240,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 20 percent increase in sales volume. By how much would each company's profits increase? Complete this question by entering your answers in the tabs below. Required A Required B Compare the two companies' cost structures. Sales Variable cost Contribution margin Fixed costs Operating profit Dennis's Retail Mart's Amount Percentage Oakfield Convenience Store Amount Percentage $ 1,240,000 100% 100% 70% 30% 30% 70% 5% 45% 25 % 25%
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Sure I can analyze the image you sent Cost Structure Comparison Category Denniss Retail Mart Oakfield Convenience Store Sales 1240000 1240000 Variable Cost 70 868000 30 372000 Contribution Margin 30 3...Get Instant Access to Expert-Tailored Solutions
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