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The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0 . 3 2 and fixed costs

The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.32 and fixed costs of $62,000. Every dollar of sales contributes 32 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.68 and fixed costs of $582,800. Every dollar of sales contributes 68 cents toward fixed costs and profit. Both companies have sales of $1,240,000 for the year.

Required:

a. Compare the two companies' cost structures.

b. Suppose that both companies experience a 20 percent increase in sales volume. By how much would each company's profits increase?


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