The Course Project requires you to act as consultants for a fast food chain and develop a new food product. Your competitor has just launched a new campaign introducing Junior and Grand sizes to their already famous and successful hamburger and is drawing sales away from your client. Time is of the essence, yet you do not want to over-react and make a costly mistake. You will need to be innovative and capitalize not only on your clients success, but also focus on how to bring back lost revenue and launch a strong marketing campaign. Your market research and product launch strategy will be described both in a written paper as well as presentation of your recommendations to the class.

1. Complete product/service description, including the type of innovation represented, and the source for the idea.

2. Product/service offering and a description of benefits that customers will both recognize and realize

3. Competitive analysis

"Points awarded for description of the innovation of the new competitive product and how it will compete in the marketplace. Product offering and a description of benefits customers will realize over that of your clients competitor. In short, how will your new innovative food product increase sales for your client and as well as win back sales from your clients competitor. Include in this section an identification of competitor products and specific customer benefits. The material in this assignment covers sections 4-6 listed in the outline above."