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The COVID 19 epidemic has spurred the development of contactless check-in at hotels, which allows guests to carry out the entire check-in process using a
The COVID 19 epidemic has spurred the development of contactless check-in at hotels, which allows guests to carry out the entire check-in process using a smartphone. What effect might internalization theory suggest that this new technology would have on a hotel chain's choice between licensing and FDI when entering a new foreign market? Explain your reasoning. (Assume that the contactless check-technology would be purchased from a software vendor and that the cost would not be material to the hotel chain.)
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