The COVID-19 pandemic impacted global economies so drastically that many of the businesses that survived have had to rethink their strategies for the new environment and conditions facing them. The pandemic created new realities of doing business in the short- and long-run periods.

The CEO of Starbucks has undertaken a new initiative to evaluate the realities of the global markets in which Starbucks operates in order to better plan for the future profitability and sustainability of the company. He has hired your consulting company to investigate and analyze the macroeconomic environment of England (UK) in which Starbucks operates. Your job will be to perform the macroeconomic analysis and make recommendations for the future viability of the company in your chosen country, bearing in mind that another pandemic-like situation is possible in the future.

Your responsibility for this project work must focus on the following areas:

1. Prepare detailed report based on the operations of Starbucks in England (UK) and perform the investigation and analysis according to the steps listed below.

1. Describe and explain the current fiscal and monetary policies being implemented by the government. In describing each policy, explain clearly the tools being used, their objectives, and their intended targets. Provide detailed explanation.

Fiscal and Monetary Policy Tools, Impact and Implications

• State if the fiscal policy was expansionary or contractionary and why.
• What is the major macroeconomic issue the policy was intended to address? Identify and explain each of the fiscal tools implemented by government, the intended recipients, the economic motive, and the extent and nature of the benefit.
• Include facts and data for each program and explain what the government was trying to address.
• If there was no change in fiscal policy, what were the key characteristics of the ongoing fiscal policy at the time and its objectives?

Monetary Policy Tools, Impact, and Implications

• Which monetary tools and policies were implemented?
• State the various monetary tools mentioned used.
• Clearly state if the monetary policy was expansionary or contractionary and why.
• What is the major macroeconomic issue the policy was intended to address?
• Identify explain each of the monetary tools implemented by government, the intended recipients, the economic motive, and the extent and nature of the benefit.
• Offer details in this section, supported by facts and data for each program. For each tool mentioned, explain the issue it was trying to address.

1. Make a recommendation to the Starbucks CEO on whether to maintain the same level of operations in that country, reduce the level of operations, expand the level of operations, or discontinue operations. Justify your choice. Explain what further actions the government should take to help improve the economy and entice Starbucks to maintain operations there

Conclusion:

• Mention the industry segments that the fiscal and monetary policies are focused on and why based on their impact on GDP and unemployment, and inflation.
• In discussing each policy, try to have a consistent approach to each policy: what it is, what it is intended to do, how it works, the data and facts surrounding what was actually done, and the impact on the macroeconomy in terms of inflation, growth, unemployment, borrowing, investing, national production, etc.
• Explain what the combination of policies achieved, and major obstacles, what did the government learn from this that could help Starbucks?

Please provide the references and support the statements with relevant data.