The creation of a successful new product depends on a company$$s understanding of its $[.........]$ and its ability to deliver $[.......]$ to customers.

a$.$

product, marketing mix and marketing strategy; functional features

b$.$

customers, competitors and markets; superior value

c$.$

competitors, distributors and employees; new styles

d$.$

customers, brands and products; product images

e$.$

product life$-$cycle, legal responsibilities and social responsibilities; innovations