The Creative Copy Strategy is a method of persuasive advertising that was created by the major detergent manufacturer Procter & Gamble. The basis for this persuasive type of advertising is audience centered and focuses on what benefit the audience will have from using a particular product or service.

The Creative Copy Strategy is based on 4 elements:

The Theme - the idea that the advertiser wants to convey.

The Promise - satisfaction or benefit that the consumer draws from using the product or service.

The Proof - the justification of the promise either in a testimonial by a satisfied customer or an expert, a statistic or visible proof.

The Tone - the mood of the advertisement (joyful, sexy, exuberant, funny).

Create a Creative Copy Strategy for the product or service of your choice and describe the 4 elements you would choose to reach and persuade your audience.