The Creative Copy Strategy is a method of persuasive advertising that was created by the major detergent manufacturer Procter & Gamble. The basis for this persuasive type of advertising is audience centered and focuses on what benefit the audience will have from using a particular product or service. The Creative Copy Strategy is based on 4 elements: Create a Creative Copy Strategy for the product or service of your choice and describe the 4 elements you would choose to reach and persuade your audience.