The crisis: Your automobile company must recall a total of 8.8 million vehicles for safety defects, including a problem where the car's accelerator would jam, and recently caused multiple deaths.Begin with a positive message Identification of the Crisis Was your company at fault? If so, how will your company accept responsibility? What tone should your company use?How can you help those who were impacted?

• How can you reassure those who were impacted?
• What risk or concern does this crisis pose (to your business & the community)?
• Who are the stakeholders (ie: customers, employees, investors)?
• Outline a detailed course of action
• Conclude with contact information