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The Cubbie Inn is a restaurant in DeKalb, Illinois. It specializes in deluxe sandwiches in a moderate price range. Bill Michael, the manager of Cubbie

  • The Cubbie Inn is a restaurant in DeKalb, Illinois. It specializes in deluxe sandwiches in a moderate price range. Bill Michael, the manager of Cubbie Inn, has determined that during the last 2 years the sales mix and contribution margin ratio of its offerings are as follows. Percent of Total Sales Contribution Margin Ratio Appetizers 15% 60% Main entrees 60% 25% Desserts 10% 60% Beverages 15% 80% Bill is considering a variety of options to try to improve the profitability of the restaurant. His goal is to generate a target net income of Br.120,000. The company has fixed costs of Br.300,000 per year. Instructions (a) Calculate the total restaurant sales and the sales of each product line that would benecessary to achieve the desired target net income. (a) Bill believes the restaurant could greatly improve its profitability by reducing the complexity and selling price of its entrees to increase the number of clients that it serves. It would then more heavily market its appetizers and beverages. He is proposing to reduce the contribution margin ratio on the main entrees to 10% by dropping the average selling price. He envisions an expansion of the restaurant that would increase fixed costs by 40%. At the same time, he is proposing to change the sales mix to the following. Percent of Total Sales Contribution Margin Ratio Appetizers 25% 60% Main entrees 40% 10% Desserts 10% 60% Beverages 25% 80% (b) Compute the total restaurant sales, and the sales of each product line that would be necessary to achieve the desired target net income.

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