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The cultural and professional standard in the United States is that public relations professionals don t bribe journalists in return for coverage. In some nations,
The cultural and professional standard in the United States is that public relations professionals dont bribe journalists in return for coverage. In some nations, however, the cultural norm is generally what is called pay for play. Journalists may expectand routinely be offeredsome form of payment for positive coverage, such as expensive junkets or even envelopes of cash. If youre doing public relations for a US company, in a place where pay for play is the norm, would you also go along with the practice or refuse on the grounds that professional standards in the US forbid such payments? Why or why not? As a class, identify several possible consequences of each decision that you should be prepared to accept.
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