The current and evolving operational digital perspectives and the sustainability challenges on supply chain management and operations strategy in the beauty$/$cosmetic industry. focus on the company l'or$$al

The unnatural ingredients used in the cosmetic industry along with excessive packaging and irresponsible material sourcing and animal testing constitute huge problems for the environment as well as the whole supply chain of this massive and growing market.

$,$ discuss and evaluate the sustainable challenges on operations and supply chain management to meet current and future market trends. Also identify the need for a sustainability and digital strategy to achieve a competitive advantage.

address the following issues

The operations management practices of the chosen company and whether they were aligned with its strategic aims as per the Hayes and Wheelwright model

The way companies respond to the current digital transformation needs in order to meet supply chain and market changes during the energy crisis.

How LEAN and Total Quality Management can be applied in the cosmetic industry to achieve a sustainable competitive advantage and be potentially linked to digital strategy for enhanced performance.

SUGGESTED USE OF THEORIES $!!$

$+$ Hayes & Wheelwright $4$ stage model in the digital

era $($SMART Operations to be competitive$)$

$$ Digital Transformation$/$ Strategy & Innovation

$($importance of imbedding it to the corporate

strategy and operational capabilities to meet

customer expectations and win orders in the future

through accurate forecasting, etc.$)$

$+$ Lean Business Model$/$ Manufacturing $($quality$,$

sustainability, efficiency$/$effectiveness$,)$

$+$ Total Quality Management $($strategic level quality

culture, focusing on performance objectives and

agility and customer satisfaction$)$

$$ Sustainability $(3$BL$)$ and Circular Economy $($Reuse$,$

Reduce, Recycle, Remanufacture$)$ and the link to

digital technologies and competitive advantage make a relevant link with the theories and real data from the company l'or$$al$.$ as I've experienced please do not use AI or another chegg answer to answer thsi question please.