Your boss has come to you asking you to head a marketing research project. The company you work for is a property management company with 10 hospitality properties within your state. Your boss wants to know why guests keep coming back to your properties and why guests do not come back. You have free reign to run this research project and report back to your boss. 

Briefly explain what research methods you would use to capture this information. 

Why did you choose these methods? Are there other methods that you did not choose? Why did you not choose those methods?