The decisions made by firms to compete and thrive in the market, are heavily influenced by their environments. Firms operate in different industries/market structures: Perfect Competition, Monopolistic Competition, Oligopoly, and Monopoly Factors like the market size, target customers, products/services sold, and number of competitors can determine their behaviour and impact success (or lack thereof) over time.

ASSIGNMENT REQUIREMENT You are required to select any TWO (2) businesses (companies) operating in the MONOPOLISTIC COMPETITION market structure. The companies you select can be local or international or both. Your report must include a brief description of each company and its operations including why they fit into that market structure as well as definitions of all relevant economic terms. Conduct comprehensive research on these selected businesses and then critically analyse and compare their competitive behaviours with respect to their respective environment. These findings together with relevant conclusions should be submitted in PowerPoint presentation format and presented to the class