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The definition and understanding of the problem to be solved are essential when creating an RFP. The problem should be defined by internal experts within

The definition and understanding of the problem to be solved are essential when creating an RFP. The problem should be defined by internal experts within the company, such as subject matter experts for the new product, brand managers, or agents from several departments. The company may also retain a specialist or group of specialists to help in the process of defining the problem before putting it in writing

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