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The department of transportation for a large city is launching an advertising campaign that encourages people to switch from private cars to mass transit. How
The department of transportation for a large city is launching an advertising campaign that encourages people to switch from private cars to mass transit. How can thedepartment use the following strategies to change commuters' attitudes: (a) changing the basic motivational function, (b) changing beliefs about public transportation, and (c) using self-perception theory.
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