The depicted company is dogs r us, a multinational company enlisted in Lichtenstein and specialising in the sales of high-quality, high-priced, luxurious nutritional and organic dog food for all breeds, as opposed to the majority of competitors who sell regularly processed dog food; hence, it's penetrating a niche market where not many competitors are present. The mission statement of dogs ms is "We have an essential obligation to furnish safe, palatable, organic and nutritious products made to the most elevated standards of quality and safety". The company functions on an extensive scale across countries such as France, Germany and Italy; however. the company has an aggregate of 25 employees in each nation where markets are present. The company is scrutinising expanding/capitalising on the Swiss market as well. However. The company's product (dog food) is fundamentally produced in Spain. The company (DOGS R US) was launched in 2017 by two individuals who initially founded a clothing store prior to switching to the dog food industry