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The design of goods and services require the firm or designers to understand the customers' needs and wants. It could be very difficult to solicit

The design of goods and services require the firm or designers to understand the customers' needs and wants. It could be very difficult to solicit the right information from potential customers because sometimes many customers do not even know what they really want. How can you overcome this shortcoming and make your product/service design more relevant in this AI-enabled world?

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