THE DIFFER CHALLENGE Differ already has contracts with multiple universities. As it is expanding into new markets, it seeks your help with the following: Section 1: Market 1. End-user current behavior and needs For Differ, it is important to always have the end-user in mind - the student! It is recommended that you interview a number of students and also potential stakeholders at the university to better empathize and understand the end-user needs. The client would love to learn how students are communicating with each other at your university, in your country. The important phase to explore is the period right before university starts and the first month at university. What existing solutions and methods are students using to get to know new people when starting university? How are students feeling the week before classes are about to start? Some suggested questions for students: How did you feel about going to university and going to campus the first time? How well did you get to know new people when starting at university? Were you provided any solution to connect with peers online prior to the first day at campus? Would you consider a social app to get to know other people? Why, or why not? Product demo and feedback Invite students to download and use Differ while you observe how they use the app. Is the value proposition to students clearly understood when? What do you think of the chatbot Bo? Would you consider using Differ.Chat & Bo if you were about to start university? Why, or why not? THE DIFFER CHALLENGE Differ already has contracts with multiple universities. As it is expanding into new markets, it seeks your help with the following: Section 1: Market 1. End-user current behavior and needs For Differ, it is important to always have the end-user in mind - the student! It is recommended that you interview a number of students and also potential stakeholders at the university to better empathize and understand the end-user needs. The client would love to learn how students are communicating with each other at your university, in your country. The important phase to explore is the period right before university starts and the first month at university. What existing solutions and methods are students using to get to know new people when starting university? How are students feeling the week before classes are about to start? Some suggested questions for students: How did you feel about going to university and going to campus the first time? How well did you get to know new people when starting at university? Were you provided any solution to connect with peers online prior to the first day at campus? Would you consider a social app to get to know other people? Why, or why not? Product demo and feedback Invite students to download and use Differ while you observe how they use the app. Is the value proposition to students clearly understood when? What do you think of the chatbot Bo? Would you consider using Differ.Chat & Bo if you were about to start university? Why, or why not
