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The diffusion of innovation theory is useful for firms because it primarily helps them: 5 Multiple Choice 0:15:31 survive in a market where sales come
The diffusion of innovation theory is useful for firms because it primarily helps them: 5 Multiple Choice 0:15:31 survive in a market where sales come from mostly new products. develop effective promotion, pricing, and other marketing strategies. reduce risk by diversifying into a broad portfolio of products. satisfy the needs of only current customers. actively pursue and focus on laggards, 25 Next
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