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The diffusion of innovation theory is useful to marketers in helping them Multiple Choice avoid the cost of concept testing. predict how long it will

The diffusion of innovation theory is useful to marketers in helping them

Multiple Choice

avoid the cost of concept testing.

predict how long it will take for a new product to gain market acceptance.

predict which types of customers will buy their product immediately and later.

adjust to the performance life cycle.

identify a target market.

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