1. The Direct Marketing Association has turned its back on Internet Marketing, preferring to remain focused on traditional media.

   True

   False

2. The SOHO "world" exists in-between the consumer and business-to-business "worlds."

   True

   False

3. List testing is a great way for direct marketers to limit their risk while investing in a new offer.

   True

   False

4. Media integration is too expensive for most business-to-business marketers; they should select the best medium for them and invest 100% of their budget.

   True

   False