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The director asks to speak with you again. She says, Now that we have decided on the positioning strategy of a low calorie beverage, we

The director asks to speak with you again.
She says, "Now that we have decided on the positioning strategy of a low calorie beverage, we need to determine who our competitors are based on a superordinate level of product categorization."
Which of the following options is the best choice to define competitors on a superordinate level of product categorization for low calorie beverages?
Select an option from the choices below and click Submit.
All low calorie beverage brands, sports drink brands, and health drink brands
All low calorie beverage brands and sports drink brands
All sports drink brands and health drink brands
All beverages

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