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The director asks to speak with you again. She says, Now that we have decided on how our consumers search for information, I'd like you
The director asks to speak with you again. She says, "Now that we have decided on how our consumers search for information, I'd like you to consider the third phase of the decision-making process, evaluation of alternatives. We know our customers will carefully consider the pros and cons of each healthy snack alternative to decide which one meets their health goals the best. We think our new products containing unique and healthy ingredients like mushrooms and hemp seeds will ensure that our customers will choose us." She continues, "We believe that our customers use a simple additive rule to determine which healthy snack is better for them. How would you describe this process? " Which of the following options best describes how customers use the simple additive rule in their healthy snack decision making? Select an option from the choices below and click Submit. A customer will choose a healthy snack that is best at the most important attributes, regardless of how many other positive attributes it may have. A customer will decide that a product attribute is weighted more than others, like hemp seeds are twice as important as mushrooms, when choosing a healthy snack
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