The director continues, "Now I need you to determine the best positioning strategy for our coconut water. This choice will help us meet our sales target, but remember, we have to meet our timing goal and would like to keep our risk as low as possible as well. This chart may help."$$

Click the thumbnail to see Fizzys$$ positioning strategy table.

Positioning Strategy Table

Positioning Strategy Potential Sales Amount of Time Needed Promotional Cost Level of Consumer Acceptance Fizzys$$ Knowledge and Experience in the Category

Low calorie beverage

$$150$ million

$9$ months

$$5$ million

Low

High

Sports drink

$$50$ million

$1$ month

$$1$ million

High

High

Health drink

$$100$ million

$6$ months

$$3$ million

Medium

None

Which of the following options is the best positioning strategy for Fizzys coconut water?

Select an option from the choices below and click Submit.

Position the product as a sports drink.

Position the product as a low calorie beverage.

Position the product as a health drink.