The director says, "How do you think we could find areas to improve so that we might increase sales at existing stores?" What do you think the best first step would be to determine areas to improve within the stores in order to increase sales at existing stores? Select an option from the choices below and click Submit. Conduct focus groups using a simulated store environment to better understand shopping patterns. Conduct market research to determine the age and income range of shoppers. Observe shopping patterns at the store