The Directors of Primark would like you to prepare some slides and give them an oral presentation. The presentation should provide a critical evaluation of the marketing mix for their organisation in different international contexts with example of how can adapt each P.

In the presentation you should do the following:

Evaluate the pros of a global approach to marketing as opposed to a local approach to marketing

Evaluate the cons of a global approach to marketing as opposed to a local approach to marketing

Adapt the marketing mix (product, pricing, promotional and distribution approach) of Primark to different international markets with clear examples.

Evaluate the context and circumstances in which Primark should adopt a global or local approach, highlighting the implications of doing so.

Determine and articulate in detail how to adapt Marketing Mix to expand to India and any country from Africa. Explain how Primark should do for enter into two different countries?

Produce a critical evaluation of how the marketing mix is applied to a range of international contexts.

Please do not Copy and Past and do not generalise. The concepts must be updated on Primark. company.

Do not forget to use in text citation and full list of references