The directors of the Healthy Me Group (HMG), a successful restaurant chain that commenced trading several years ago, have decided to enter the sandwich market in Peir. It has set up a separate operation under the name of Yummy Sandwiches Co. (YSC).

Required:

1. Explain 'critical success factors' are and explain the relationship between critical success factors and key performance indicators.

(Maximum word count: 160 words)

(5 marks)

2. Explain FIVE critical success factors to the performance of YSC on which the directors must focus if YSC is to achieve success in its marketplace.

(Maximum word count: 320 words)

(10 marks)

3. Research on performance measurement in service businesses found that performance measurement often focuses on easily quantifiable aspects such as cost and productivity whilst neglecting other dimensions which are important to competitive success.

Explain what other dimensions you think are important measures of performance.

(Maximum word count: 320 words)

(10 marks)