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The discipline of sales lead generation and management was developed by direct marketers and later adapted to the internet. Why do you think direct marketers,

The discipline of sales lead generation and management was developed by direct marketers and later adapted to the internet.  Why do you think direct marketers, and not traditional advertisers, originated the practice of sales lead generation and management?

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Youre right the discipline of sales lead generation and management was indeed pioneered by direct marketers not traditional advertisers Here are some ... blur-text-image

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