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The Discount Inc. corporate office is deciding on a price for computers it just received. Management did some environmental scanning and researched the price that

The Discount Inc. corporate office is deciding on a price for computers it just received. Management did some environmental scanning and researched the price that the top selling company is advertising, for the same computer. It will set the price for the same amount. What has influenced Discount Inc.?

1 Market skimming pricing

2 Demand-based pricing

3 Price leadership

4 Market penetration pricing

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