The Discover Bank charges its 10 million customers s 9.95 per month for its banking service. The Discover Bank spends S 1.00 per month per customer, or s 12 million annually, on a customer loyalty program designed to retain customers. Moreover, the Discover Bank's variable costs are S 1.50 per customer, per month. As a result, the Bank's monthly customer retention rate was 75.0 percent. The Discover Bank has a monthly discount rate of 2 percent. Question 2A: What is the customer lifetime value? (5 points)