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The Disney corporation has decided to try to gain a bigger market share in the film industry. A top-level executive suggests they buy 20th Century
The Disney corporation has decided to try to gain a bigger market share in the film industry. A top-level executive suggests they buy 20th Century Fox in order to do so. This is an example of __________. Group of answer choices Unrelated Diversification Related Diversification Geographic Diversification Vertical Integration
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
4th Edition
0273701487, 9780273701484
