Question
The diversification of a business, especially in a foreign country or different industry, comes with risks. What factors should a company consider when diversifying into
The diversification of a business, especially in a foreign country or different industry, comes with risks. What factors should a company consider when diversifying into different industries or venturing overseas?
What role should the board of directors play in such decisions and how should it exercise oversight?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
