The documentary film, The Corporation [5/23] case Histories

1. In the film, it is stated that many companies look at penalties and fines as a business expense, and if the penalty is less than the potential amount to be made by committing the violation, they knowingly do wrong. This suggests that in many instances monetary penalties are not enough to discourage unethical behavior. For instance, the film cites Exxon Mobile being fined $125,000,000, Chevron $6,500,000, Daiwa Bank $340,000,000, Sears $60,000,000, Pfizer $20,000,000, and a myriad of others. Hypothetically, if you were "in charge" of ensuring companies behaved ethically, what would you do to discourage unethical behavior? Describe your strategy and why you believe it would work.
2. You are also encouraged to comment on other aspects of the film clip.