THE DODD-FRANK WALL STREET REFORM AND CONSUMER PROTECTION ACT On July 21, 2010, the U.S. government's plan to ensure that the words "too big to fail" would never be ap- plied to Wall Street again was delivered in the form of the Dodd-Frank Wall Street Reform and Consumer Protection Act. Weighing in at an astounding 2,319 pages, Dodd-Frank survived an acrimonious jour- ney through Congress in the face of Republican op- position and aggressive Dodd-Frank Wall Street Reform and Consumer lobbying by Wall Street Protection Act Legislation companies ("Big Fi- that was promoted as nance"), which sought to the "fix" for the extreme mismanagement of risk in weaken what was expected the financial sector that lead to be a tough response to a to a global financial crisis in global financial crisis. 2008-2010