THE DO-IT-MYSELF MARKETING PLAN \begin{tabular}{|c|c|c|} \hline & \begin{tabular}{l} MARKETING \\ PROGRAM \\ \end{tabular} & MY OWN MARKETING PLAN \\ \hline \multirow{7}{*}{\begin{tabular}{l} P \\ L \\ A \\ N \\ N \\ I \\ N \\ G \end{tabular}} & \multirow{4}{*}{\begin{tabular}{l} - Product Strategy \\ (Actions to Improve \\ My "Marketability") \end{tabular}} & Formal Education/Courses: \\ \hline & & Job Experiences/Projects Completed: \\ \hline & & Extra-Curricular/Nolunteer Activities: \\ \hline & & Obstacles to Overcome: \\ \hline & - Price Strategy & \begin{tabular}{l} Compensation Sought: \\ -Ensure research is done on the salary and benefits you are \\ attempting to achieve (salary listed in job postings are \\ acceptable) if the job posting does not have salary, you must \\ provide a reference to a salary calculator. \end{tabular} \\ \hline & - Promotion Strategy & \begin{tabular}{l} Rsum, Personal Interviews, and Letters/Telephone Calls: \\ What do you need to do to promote yourself when looking for a \\ job? \end{tabular} \\ \hline & - Place Strategy & \begin{tabular}{l} Networking for Contacts and References: \\ -Where can you network and find job opportunities, who can \\ be a job reference for you? \end{tabular} \\ \hline \end{tabular} \begin{tabular}{|c|c|c|c|c|} \hline 1 & - Schedule/Budget & Actions to Take & Budget & Deadlines \\ \hline \begin{tabular}{l} M \\ P \\ L \\ E \\ M \\ E \\ N \\ T \\ A \\ T \\ 1 \\ 0 \\ N \end{tabular} & \begin{tabular}{l} - Marketing Actions \\ (Courses to take, \\ summer jobs to get, \\ rsums to write, \\ clothes to buy, travel \\ arrangements to \\ make, etc.) \end{tabular} & \begin{tabular}{l} 1. \\ 2. \\ 3. \\ 4. \\ 5. \end{tabular} & & \begin{tabular}{l} 1. \\ 2. \\ 3. \\ 4. \\ 5. \end{tabular} \\ \hline \begin{tabular}{l} c \\ \\ N \end{tabular} & - Evaluation & What Did and Didn't Work: & & \\ \hline \end{tabular} \begin{tabular}{|l|l|l|} \hlineT & Control & How to Modify Strategy: \\ R & & \\ O & & \\ L & & \\ \hline \end{tabular}