The Dollar Shave Club is likely utilizing a penetration pricing strategy for their product. This strategy involves setting a low initial price for a product to attract customers and gain a foothold in the market. The Dollar Shave Club's advertisement emphasizes the affordability of their razors, suggesting that they are priced lower than competitors. This low pricing is designed to attract customers and encourage them to switch from more expensive brands. Once the Dollar Shave Club has established a customer base, they may gradually increase prices or encourage customers to purchase more expensive products.