The dollars involved in the Wells Fargo cross-selling scandal were small (less than $6 million in direct fees) but the reputational damage to the bank was massive. How can a company prepare against problems that do not seem to be "material" in a financial sense but ultimately have a material impact on the business and its reputation?

https://corpgov.law.harvard.edu/2019/02/06/the-wells-fargo-cross-selling-scandal-2/