The Drinker Company designed a new energy drink that can keep you energetic for the day. The energy drink ("The Machine"), is much better than rival's products and offers more energy. The Drinker Company set a plan to actively develop this market, in the coming year. The urgency to develop this market is due to the fact that their rival is developing a similar drink which will be launched in around 24 months.

You are working as a marketing manager with "The Drinker Company", and your boss assigns the task of designing a promotion strategy to your team. You know that "The Machine" has a lot of distinguishing features. Here is a summary of findings:

The Machine, is a natural drink, without any synthetic chemicals or preservatives.

The product packaging is environmentally friendly, and it is biodegradable.

The product is derived from non-GMO, plants.

Target market: amateur sports players, and fitness center visitors.

Target market: the middle class.

Price is competitive when compared with leading brands.

we need to analyze the marketing situation, in the Toronto area, identify the following point

Factor Key points

Demographics

1.Target market is age.

2.Total population.

3.Percentage of the population that falls into the target market group.

4.Income levels in Toronto.

Competition

1.What other energy drinks are there in the marketplace.

2.Competitors' value proposition.

3.Competitors' marketing strategies.

4.Competitor's prices.

5. Competitors' market shares.

Social and Cultural

1.Trends that affect energy drinks.

2.Cultural practices that affect energy drinks

Economic

1.Economic situation.

2.Business cycle phase

Political/ Legal

N/A

required to analyze the marketing situation and develop a sales promotion strategy, along with appropriate advertising. the strategy should include the following.

1.The key advantages over competitors.

2.A promotion strategy.

Any missing information can be assumed. Assumption can be clearly stated.