The Eastman Kodak Company, commonly known as Kodak, is an American technology company that concentrates on imaging products, with its historic basis on photography. Kodak began to struggle financially in the late 1990s as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography. In August 2012, Kodak announced the intention to sell its photographic film (excluding motion picture film), commercial scanners and kiosk operations as a measure to emerge from bankruptcy.

Based on the analysis and management of Kodak, discuss with clear reasoning to the FIVE(5) stages of industrial life cycle with clear illustration of an example for each stages.

In the imaging photography industry, evaluate the five factors that determine an industrys intensity of competition. Based on this analysis, what are your expectations about the industrys profitability in the short run (1 or 2 years) and the long run (5 to 10 years)?

If you have RM 1 Millions to invest, would you invest in this company. Perform a further analysis in a structured way to help you make better investment decision.